The gold standard in user behaviour analytics.
Amplitude Analytics is our solution for measuring user behaviour in our SaaS product. It is the gold standard in this category but comes …
Starting at $59 per month
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What is Amplitude Analytics?
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build…
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Director of Product Management
Karbon (Information Technology & Services, 51-200 employees)
Pricing
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$49
Cloud
per month (paid annually)
Growth
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Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://amplitude.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $59 per month
Product Details
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- Integrations
- Tech Details
- FAQs
What is Amplitude Analytics?
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels,
retention and revenue.
Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
Amplitude Analytics Video
Why Amplitude?
Amplitude Analytics Integrations
- Adobe Analytics
- Airship
- Appcues
- AppsFlyer
- Amazon Kinesis
- Klaviyo
- Mailchimp
- LaunchDarkly
- Adobe Marketo Engage
- Meta Pixel
- MoEngage
- mParticle
- Notion
- Optimizely Web Experimentation
- Planhat
- productboard
- Amazon Redshift
- Salesforce Sales Cloud
- Twilio Segment
- Twilio SendGrid
- Slack
- Snowflake
- Toplyne.io
- The Trade Desk
- Userflow
- WebEngage
Amplitude Analytics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Amplitude Analytics starts at $59.
Reviewers rate Support Rating highest, with a score of 8.8.
The most common users of Amplitude Analytics are from Small Businesses (1-50 employees).
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Amplitude Analytics has proven to be an invaluable tool for a variety of user needs across different industries. Users have utilized Amplitude to increase the retention rate of their most valuable experiments, allowing them to measure outcomes and drive product roadmaps effectively. The platform's ability to track users' funnel and the state of the user inside an app has been highly beneficial, enabling users to assign specific callers based on user attributes. The filter feature in the Amplitude dashboard has been widely appreciated, giving users the ability to easily view data for specific user attributes such as location.
Amplitude Analytics has become the go-to solution for many teams, including sales, customer success, product, engineering, and conversion. Teams have relied on it for free-trial and customer analytics, benefiting from its robust features that monitor digital product health, analyze customer behavior, and create performance dashboards. Additionally, Amplitude has been utilized as a third-party tool for creating funnels, visualizing data, and personalizing products by understanding user behavior and resolving bugs. Its comprehensive analysis capabilities have empowered users to make data-driven decisions that drive product growth.
In addition to its use in SaaS products, Amplitude Analytics has found traction in other areas as well. Users have leveraged the platform for A/B testing, appreciating its user-friendly interface that allows for analytics without coding skills. Furthermore, Amplitude's ability to track cross-platform user journeys and analyze user retention and interaction sets it apart from other tools that focus solely on page views and click rates. Users across various domains have relied on Amplitude Analytics for website and product analytics, measuring usage, engagement, KPIs, monitoring feature launches and experiments, and understanding user cohorts.
Amplitude Analytics has also proven its value in the media industry. From big companies to small to medium enterprises, this tool is considered one of the best analytics solutions available. It offers significant benefits by providing deep insights into audience definition and analysis of user paths for conversions and leads. Its event-based analytics approach addresses the limitations of early commercial web analytics, allowing users to go beyond clicks, traffic sources, and basic conversion rates.
Users appreciate the seamless tracking of the user journey offered by Amplitude Analytics, allowing them to connect product and app activity with web metrics. The reporting speed and ease-of-use have also garnered praise, with users finding value in how easily data can be displayed through charts. This tool enables them to identify active customers, popular product modules, and network bottlenecks efficiently. It has become an essential
Well-designed Dashboard: Users have praised the well-designed and visually appealing dashboard of Amplitude Analytics. It is evident that multiple reviewers have found the interface to be user-friendly, with intuitive navigation and customizable charts.
Comprehensive Feature Analytics: Several users have mentioned that the feature analytics provided by Amplitude Analytics are comprehensive and valuable for analyzing product usage. Reviewers appreciate being able to measure frequency of usage, track user behaviors, and identify areas for improvement through insights into actions that drive certain user behaviors in funnels.
Versatile Functionality: Many reviewers have highlighted the wide range of functionality offered by Amplitude Analytics, making it a versatile tool for analyzing both products and user journeys. The ability to filter charts based on specific date ranges allows for focused analysis, while multi-user and multi-dashboard view options facilitate collaboration across teams.
Less Intuitive Interface: Users have mentioned that the software is less intuitive compared to its competitors and has a steep learning curve, requiring significant training efforts. Several reviewers felt that the interface could be more user-friendly and suggested having a step-by-step guide for new users.
Limited Customization Options and Flexibility: Some users expressed a need for more flexibility in adapting to changing data structures and customization options for dashboards. They desired greater control over customizing their dashboards according to their specific needs, which they found lacking in the software.
Suboptimal Visualization of User Path Finders: The visualization of the User Path Finders feature has been criticized by users who believe it could be improved to provide a clearer understanding of the paths taken by users. Some reviewers felt that the current visualization does not effectively present the user journey, leading to difficulty in analyzing user behavior patterns.
Users commonly recommend the following about Amplitude:
- It is important to start using Amplitude as soon as possible because it collects its own data and starting earlier is crucial. (Multiple reviewers)
- Using Amplitude in conjunction with Segment is recommended, as it is seen as a powerful combination that users would not want to go back from using traditional reports. (Multiple reviewers)
- Amplitude is suggested for those who want a deeper understanding of user behavior, although there are other tools like Google Analytics that are less costly if only a broad picture is needed. (Multiple reviewers)
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
We use Amplitude to track users' funnel. We have a different level of telecallers, based on the state of the user (inside our app like only signed up, or moved 1 level forward) lead is assigned to a specific caller. So for tracking the state of the user we use Amplitude.
- Very well dashboard, clearly show states for specific date range.
- It even gives you details on how many user's uninstalled the app, which no other competitor provides.
- Multi users, multi dashboard view available.
- Customizing dashboard is one time pain, it really took long time for us.
- Integration is also one time pain; took ~2 weeks.
- Moblie app view for dashboards are not good.
- Multi view dashboard
- Multi users access
- It has a positive impact as it helps you in better conversion because knowing the user's state is always good.
- It increase efficiency of team.
- Get all important metrics in one go saves time.
Amplitude is used as our premier product analytics tool for the LXME mobile app, helping us understand quantitative behavior of our users. It helps us understand which features of our app users are using the most, how often do they use the same, time taken for users to activate/place orders and how different cohorts of users in the app behave with respect to each other.
- Feature analytics - measuring frequency of usage
- Time taken by users to convert in funnels
- Actions that drive certain user behaviors in funnels via correlation
- Actions that lead to user drop off in funnels via correlation
- Comparing behavior of two custom user cohorts
- Tracking app uninstalls - very much needed for apps
- User path finders feature can have better visualization, allowing PMs and designers to understand in a much more clear way, the path their users are taking
- Behavior graphs
- Funnels - unique conversion % and time taken to convert
- Conversion/drop off drivers
- Cohort analysis - comparing one or more cohorts
- Helped us determine actions that lead to an increase in install to sign up conversion
- Helped us determine actions that lead to drop off while users invest
- Helped us determine actions taken by paying users, increasing conversion of non-paying users to paid users
Amplitude Analytics & Mixpanel are both evenly matched in terms of features and value. Amplitude Analytics scores better in terms of conversion drives and cohort analysis in my opinion. In addition to that, Amplitude Analytics has done a lot more in terms of guiding organizations in setting up their data analytics stack which becomes very essential while setting up your product analytics suit. Hence, we as an organization opted for Amplitude Analytics
February 13, 2020
Positive attitude when analyzing with Amplitude Analytics.
Amplitude Analytics is being used for multiple different purposes in our organization for our digital product. The digital team uses the tool for monitoring the health of digital products and analysis of customer issues. Marketing uses the tool for checking customer behavior and how marketing campaigns work in production. The product team uses the tool to create dashboards about the site and mobile apps' performance.
- Big knowledge-base about the tool, great support from Amplitude team
- Variety of different options to analyse product and user journey
- Loading time for dashboards with larger number of different graphs could be improved
- More data breakdown metrics could be implemented
- The tool gives us a real-time data monitoring option, which helps to spot the issues more quickly
Amplitude Analytics has a better database than Adobe Analytics. Amplitude Analytics works a lot faster and is much easier to work with than the Splunk tool.
April 25, 2018
Access to great insights in a user-friendly way
Amplitude is used to draw reports on our users' activity based on certain events, actions or behaviors. It is mainly used by the marketing and the tech team and it is used by the marketing team to inform future decisions as well as analyze data in more detail.
- Very user-friendly and easy to understand even for those with not much knowledge
- The interface is nice looking
- Different charts are used to analyze different types of data
- No capabilities to group numbers.
- Impossible to aggregate the data altogether so sometimes it's hard to have a real overview of everything.
- Even though I find the interface rather user-friendly and accessible to people new to data analysis, maybe it could be useful to have a step by step guide when starting using the tool.
- Better productivity
- A better understanding of our users
- Informing and influencing our marketing decisions
Amplitude Analytics is an easier tool to use. It requires less knowledge of SQL and as long as you have notions of data analysis and retrieving data in general. It is much more user-friendly and allows for easy and quick reporting. It can be used by different teams and therefore can be an easily shareable tool.